Digital Marketing Course

Description

Here’s a detailed outline for a Digital Marketing Course for Tandagrid Academy, including what students will learn and the course duration:

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Digital Marketing Course Outline

Course Duration:

• 8 Weeks (2 Months)
• Format: 2 classes per week (2 hours per class)

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Module 1: Introduction to Digital Marketing

• Week 1
  • Overview of digital marketing
  • Importance of digital marketing in today’s business landscape
  • Key components of a digital marketing strategy
  • Differences between traditional and digital marketing
  • Career opportunities in digital marketing

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Module 2: Search Engine Optimization (SEO)

• Weeks 2 & 3
  • Basics of SEO: On-page and Off-page optimization
  • Keyword research and selection techniques
  • Understanding SERP (Search Engine Results Pages)
  • Link building strategies and best practices
  • SEO tools: Google Analytics, Google Search Console, SEMrush

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Module 3: Content Marketing

• Weeks 4 & 5
  • Introduction to content marketing
  • Creating content that aligns with business goals
  • Blog writing and copywriting for SEO
  • Content distribution channels
  • Using storytelling in content marketing
  • Tools for content creation: Canva, Grammarly

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Module 4: Social Media Marketing

• Weeks 6 & 7
  • Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter)
  • Building a social media strategy
  • Creating engaging content for different platforms
  • Using social media analytics to track performance
  • Paid social media advertising (Facebook Ads, Instagram Ads)
  • Influencer marketing strategies

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Module 5: Pay-Per-Click (PPC) Advertising

• Weeks 8 & 9
  • Introduction to Google Ads and PPC advertising
  • Understanding campaign structure: campaigns, ad groups, keywords, and ads
  • Creating and optimizing ad campaigns
  • Tracking and analyzing ad performance (CPC, CTR, ROI)
  • Introduction to remarketing and display ads
  • Tools for managing PPC campaigns (Google Ads, Bing Ads)

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Module 6: Email Marketing

• Week 10
  • Overview of email marketing
  • Building an email list
  • Crafting effective email campaigns
  • Personalization and segmentation in email marketing
  • Measuring email marketing success (open rates, click-through rates)
  • Tools for email marketing (MailChimp, ConvertKit)

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Module 7: Analytics and Data-Driven Marketing

• Weeks 11 & 12
  • Introduction to web analytics
  • Using Google Analytics to track website performance
  • Understanding key metrics: bounce rate, conversion rate, and user engagement
  • Using data to inform marketing strategies
  • Creating and interpreting marketing reports
  • Tools for data-driven marketing: Google Analytics, HubSpot, SEMrush

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Module 8: Capstone Project and Career Preparation

• Week 12
  • Final capstone project: Create a comprehensive digital marketing plan for a real or simulated business
  • Building a digital marketing portfolio
  • Freelancing and career paths in digital marketing
  • Preparing for interviews and networking opportunities

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Tools Covered:

• Google Analytics, Google Ads, Facebook Ads, Instagram Ads, MailChimp, SEMrush, Canva, HubSpot, Grammarly

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Assessment and Certification:

• Project submissions and feedback
• Final capstone project evaluation
• Certification upon course completion

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This 12-week course provides students with a comprehensive understanding of the key concepts and tools in digital marketing, equipping them with the skills to create and manage successful marketing campaigns for businesses.